Films
The Challenge of Champions
The Story of Lane Frost and Red Rock
“The Challenge of Champions: The Story of Lane Frost and
Red Rock,” The  film covers the great duel between Frost
and Red Rock. Their special seven-match series in 1988
captured the attention of die-hard rodeo fans and those
totally new to the sport.  Includes interviews with: Lane's
Parents Clyde & Elise Frost, riding partners, Tuff Hedeman,
and Cody Lambert, Red Rock owner, John Growney,
Sportscaster George Michael, Kendra Santos, Sue Rosoff,
Actor Luke Perry are among the many. The film is a must
for any  fan of Lane Frost.

Running time: 82 minutes
Rodeo Combat: Inside the World of
Professional Bullfighters
“Rodeo Combat" takes an in-depth look behind-the-
scenes of professional Bullfighters and Barrelmen. Get a
backstage pass to meet some of the best. Watch pulse-
around some of the rankest bulls. Interviews include Matt
Baldwin, Ray Clary, Allen Nelson, Flint Rasmussen and
Darrell Deifenbach among others.

Running time: 65 minutes
Turn & Burn: Inside the World of
Professional Barrel Racing
In the rodeo world, it's the second most anticipated
event behind bull riding.  It's that rare event where
mostly ladies compete, a blend of beauty and grace,
speed and control, horse and rider.  It's Barrel Racing.

See unprecedented, candid and in-depth interviews
with top of the class: Sherry Cervi, Jackie Dube, Holly
Foster, Tammy Key, Molly Powell, Lyndee Stairs,
Linda Vick and many others.

Running time:
62:00 minutes
with 20 minutes added bonus footage
Luke Perry (8 Seconds, Beverly Hills 90210) narrates
this intense, riveting look at modern-day bull riding; a
pulse-pounding sport that grows in popularity and
constant danger. Even as riders push their limits,
courage still defines these remarkable champions to
ride a 2,000 pound bucking machine. Bull riding is the
only sport where the athlete’s life is in jeopardy every
time he participates. Broadcast on The Outdoor
Channel, winner of 8 film festival awards.

Running time:
95 Minutes
Cowboy Up:
Inside the Extreme World of Bull Riding
Do you know who Joe Beaver is? He's a champion, in
life and in rodeo. This is not a training video and is
definitely not just for calf ropers. This film is for anyone
with a dream and everyone with a purpose. Even if you
don't rope or even own a horse, prepare to be inspired
by Joe's accomplishments. This is the story of the life
of Joe beaver, teacher, father and 8 time world
champion. Interviews include Cody Ohl, Trevor Brazil
Running time: 65 minutes
Not available here, Please contact Equibrand Products
or Rodeo Video
The Drive of a Champion:
The Joe Beaver Story
TBI: One Woman's Journey
Through Traumatic Brain Injury
Tonia Reinertson and her family forever.
While returning to college after a weekend
at home, Tonia’s car skidded on ice,
crossed the median and collided head-on
with an 18 wheel truck.
As an average, there are 1.4 million TBI’s
every year. Of those, an estimated 50,000
die. From a tragic car accident to fighting
in Iraq to falling off a bike and hitting your head, a TBI
can be catastrophic
for that person and his or her family. What happens
when life isn’t normal
anymore.

Running Time: 42:00 minutes